Lucidity survey supports bush fire charity
Updated: Feb 9, 2020
Lucidity has launched a new customer satisfaction survey for clients and will donate $2 for every response to WIRES (Wildlife Information, Rescue and Education Service).
Catastrophic fires, the worst drought in history and record high temperatures are taking a tragic toll on Australia's native wildlife.
In WIRES history they have never seen a concurrent series of emergencies events like those that began in November. Hundreds of fires over weeks have burnt over 4.9 million hectares of land in NSW alone. Many animals were already struggling with a lack of water and food due to the drought. With the fires destroying unprecedented amounts of habitat, food shortages have increased and lack of suitable habitat will be a significant long-term challenge for surviving wildlife.
It is impossible to know how many animals have perished and it will be many months before the impact on wild populations can be better understood but ecologists at Sydney University have estimated over 800 million animals have been affected in NSW and over 1 billion animals in Australia since September.
The customer survey is available for existing customers at: